Black Friday Sale - Click Here

Gift Cards Brands Services Blogs Contact Us

FAMILY OWNED & OPERATED

Login
0 Cart
Search
0 Cart

All rods

Brands

Species

All reels

Brands

Reel accessories

Species

All combos

Species

All lures

Species

Brands

jackson bottom magic light tune lure catching a flathead

THE BEST/EASIEST/MOST VERSATILE LURE WE'VE USED
.

Over 25 different species have been caught with these lures in both fresh and saltwater all across the country, and the best part is just how easy they are to use! 3 Models to choose from.

Check Them Out

All line

Species

All terminal

Species

All accessories

Apparel

Tools & knives

Luggage & storage

Yeti

Masks, snorkels & fins

Spearguns & parts

Spearfishing wetsuits

Dive apparel

Dive accessories

Spearfishing Kits

Deep drop fishing

Game fishing

Shop By Species

Fishing School

Game Combo Specials!

Game Combo Specials!

Here are two MASSIVE game specials to kick off the season. They're top-quality combos and somewhat of a go-to for a lot of people. ......
  • January 16, 2019
  • 1 min read
Read more
Fishing Forecast

Fishing Forecast

Two MAJOR factors should see much better fishing this weekend compared to recent weeks: Firstly the sea temp has risen significantly to......
  • January 10, 2019
  • 1 min read
Read more
Fishing Report

Fishing Report

Ryan Empson speared a very solid 14kg King that’s about two heads short of his height off Otford the other day using his......
  • January 10, 2019
  • 1 min read
Read more
THE Most Versatile Lure

THE Most Versatile Lure

Whoahhh look out! The new range of Bottom Magic lures is in! 3 sizes and 8 different colours......
  • December 23, 2018
  • 1 min read
Read more
Fishing Report

Fishing Report

Champion effort of the week goes out to Snud. He discovered the Bottom Magic lures about a month ago and hasn’t looked back! He fished......
  • December 21, 2018
  • 1 min read
Read more
Great Flatty Metals

Great Flatty Metals

Here are the lures and their techniques that have been working really well for Flathead both inshore and offshore lately.…...
  • December 14, 2018
  • 2 min read
Read more
Fishing Report

Fishing Report

John took Chris from Black Magic out for a Squid fishing session earlier in the week for a nice catch before work......
  • December 14, 2018
  • 1 min read
Read more
Fishing Report

Fishing Report

Ian from our stores just got back from an awesome trip up north, he ended up landing two big GT’s using the......
  • December 06, 2018
  • 1 min read
Read more
Fishing Forecast

Fishing Forecast

Saturday has moderate to fresh southerlies forecast as increasing through the day, while Sunday has only got light to moderate south-east winds predicted, so......
  • November 16, 2018
  • 1 min read
Read more
Fishing Report

Fishing Report

Jack from our Taren Point Store (pictured) went out for a flick chasing Whiting on the Ebi Panic Lure, he ended up hooking and somehow......
  • November 16, 2018
  • 1 min read
Read more
Bream Lure Special!

Bream Lure Special!

Another great Bream lure special just because the Bream are really starting to fire up now! The Strada Villain, Dancer...... …...
  • November 16, 2018
  • 1 min read
Read more
The KING Is Back!

The KING Is Back!

Well we’ve waited a damn long time, but the king of the estuary lures has finally returned to our shelves! In saying that, there’s no telling how long......
  • November 16, 2018
  • 1 min read
Read more

Free shipping* Excl. Bulky Items.

Easy Returns

Price Matching

Secure Shopping

Search