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jackson bottom magic light tune lure catching a flathead

THE BEST/EASIEST/MOST VERSATILE LURE WE'VE USED
.

Over 25 different species have been caught with these lures in both fresh and saltwater all across the country, and the best part is just how easy they are to use! 3 Models to choose from.

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Berkley

Berkley Pro Hooded Jersey
Berkley Pro Hooded Jersey
$79.00
Sale
Berkley Shimma Shrimp Soft Vibe Blue Tail Shrimp
Berkley Shimma Shrimp Soft Vibe Blue Tail Shrimp
Berkley Shimma Shrimp Soft Vibe Lure
from $13.00 $19.00
Sale
Nuclear Chicken
Nuclear Chicken
Berkley Gulp Jerk Shad Soft Plastics
$13.00 $14.00
Sale
Berkley Gulp Nemesis Soft Plastics Nuclear Chicken
Berkley Gulp Nemesis Soft Plastics Nuclear Chicken
Berkley Gulp Nemesis Soft Plastics
$13.00 $14.00
Sale
Berkley Gulp Turtleback Worm 4" Soft Plastics Banana Prawn
Berkley Gulp Turtleback Worm 4" Soft Plastics Banana Prawn
Berkley Gulp Turtleback Worm 4" Soft Plastics
$13.00 $14.00
Sale
berkely powerbait gotam shad colour ayu
berkely powerbait gotam shad colour ayu
Berkley Powerbait Gotam Shad Soft Plastics
$9.00 $12.00
Sale
Berkley Powerbait Minnow Soft Plastics Colour Bloodworm with Scales
Berkley Powerbait Minnow Soft Plastics Colour Bloodworm with Scales
Berkley Powerbait Minnow Soft Plastics
$9.00 $12.00
Sale
Berkley Gulp Minnow Soft Plastics Camo
Berkley Gulp Minnow Soft Plastics Camo
Berkley Gulp Minnow Soft Plastics
$13.00 $14.00
Sale
Berkley Nitro All Terrain Jig Heads
from $6.00 $9.00
Sale
Berkley Gulp Shrimp 2" Soft Plastics Camo
Berkley Gulp Shrimp 2" Soft Plastics Camo
Berkley Gulp Shrimp 2" Soft Plastics
$13.00 $14.00
Sale
Berkley Powerbait Nemesis Soft Plastics
from $8.00 $12.00
Berkley Pro-Tech Lure Front View
Berkley Pro-Tech Lure Front View
Berkley Pro-Tech Bender Lure
from $19.00
Sale
Gulp! Gel Rub On Scent Tube
Gulp! Gel Rub On Scent Tube
Gulp Gel Rub On Scent 35ml Tube
$14.00 $17.00
Sale
Berkley Gulp Swimming Mullet Soft Plastics Banana Prawn
Berkley Gulp Swimming Mullet Soft Plastics Banana Prawn
Berkley Gulp Swimming Mullet Soft Plastics
$13.00 $14.00
Sale
Berkley Gulp Crazy Legs Jerk Shad 5" Soft Plastics New Penny
Berkley Gulp Crazy Legs Jerk Shad 5" Soft Plastics New Penny
Berkley Gulp Crazy Legs Jerk Shad 5" Soft Plastics
$13.00 $14.00
Berkley Powerbait Rigged Papa Giant Shad Fire Tiger
Berkley Powerbait Rigged Papa Giant Shad Fire Tiger
Berkley Powerbait Rigged Papa Giant Shad 23cm Soft Plastics
Sold Out
Sale
Berkley Gulp Jigging Shrimp Soft Plastics Peppered Prawn
Berkley Gulp Jigging Shrimp Soft Plastics Peppered Prawn
Berkley Gulp Jigging Shrimp Soft Plastics
$13.00 $14.00
Berkley Powerbait Trout Bait Colour Rainbow
Berkley Powerbait Trout Bait Colour Rainbow
Berkley Powerbait Trout Bait
$14.00
Berkley Fireline Ultra 8 Carrier Braid
Sold Out
Sale
Berkley Gulp Crabby 2" Soft Plastics Watermelon
Berkley Gulp Crabby 2" Soft Plastics Watermelon
Berkley Gulp Crabby 2" Soft Plastics
$13.00 $14.00
Berkley Gulp Trout Dough Chunky Cheese
Berkley Gulp Trout Dough Chunky Cheese
$14.00
Sale
Berkley Gulp Squid Vicious 6" Soft Plastics Chartreuse
Berkley Gulp Squid Vicious 6" Soft Plastics Chartreuse
Berkley Gulp Squid Vicious 6" Soft Plastics
$13.00 $14.00
Sale
Berkley Gulp King Shrimp Soft Plastics Banana Prawn
Berkley Gulp King Shrimp Soft Plastics Banana Prawn
Berkley Gulp King Shrimp Soft Plastics
$12.00 $17.00
Sale
berkley powerbait jerk shad 8" colour bleak
berkley powerbait jerk shad 8" colour bleak
Berkley Powerbait 8" Jerk Shad Soft Plastics
$8.00 $12.00
Berkley Powerbait HD Hollow Belly Soft Plastic
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Berkley Nitro Elevator Heads Lumo
Berkley Nitro Elevator Heads Lumo
Berkley Nitro Elevator Heads
from $14.00
Sale
Berkley Powerbait Nemesis Paddle Tail Soft Plastics
from $8.00 $12.00
Sale
Berkley Gulp Sandworm 6" Soft Plastics Natural
Berkley Gulp Sandworm 6" Soft Plastics Natural
Berkley Gulp Sandworm 6" Soft Plastics
$13.00 $14.00
Berkley Shimma Fork Vibe Col Mullet Gullet
Berkley Shimma Fork Vibe Col Mullet Gullet
Berkley Shimma Fork Vibe
from $16.00
Sale
Berkley Gulp Minnow Grub Soft Plastics Peppered Prawn
Berkley Gulp Minnow Grub Soft Plastics Peppered Prawn
Berkley Gulp Minnow Grub Soft Plastics
$13.00 $14.00
Berkley Medium Tackle Bag With 2 Trays Front
Berkley Medium Tackle Bag With 2 Trays Front
Berkley Medium Tackle Bag With 2 Trays
Sold Out
Berkley Shimma Pro-Rig Lure
from $18.00

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