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jackson bottom magic light tune lure catching a flathead

THE BEST/EASIEST/MOST VERSATILE LURE WE'VE USED
.

Over 25 different species have been caught with these lures in both fresh and saltwater all across the country, and the best part is just how easy they are to use! 3 Models to choose from.

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Berkley

Berkley Kachi Kachi Dama Kabura Jigs
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Berkley Hat and Solar Tube
Berkley Hat and Solar Tube
$18.00 $38.00
Sale
Berkley Kingfish Performance Tech Jersey
Berkley Kingfish Performance Tech Jersey
$42.00 $64.00
Sale
Berkley Gulp Paddleshad Soft Plastics Black Gold
Berkley Gulp Paddleshad Soft Plastics Black Gold
Berkley Gulp Paddleshad Soft Plastics
$12.00 $13.00
Sale
Berkley Gulp Grub Soft Plastics Clear Red Fleck
Berkley Gulp Grub Soft Plastics Clear Red Fleck
Berkley Gulp Grub Soft Plastics
$12.00 $13.00
Berkley Pro-Tech 75mm Prawn Walker Lure Blue Tail
Berkley Pro-Tech 75mm Prawn Walker Lure Blue Tail
Berkley Pro-Tech 75mm Prawn Walker Lure
$18.00
Berkley Pro-Tech Albert Wild 170SS Swim Bait Lure HD Bone
Berkley Pro-Tech Albert Wild 170SS Swim Bait Lure HD Bone
Berkley Pro-Tech Albert Wild 170SS Swim Bait Lure
$48.00
Sale
Berkley Gulp Nemesis Prawn Paddle Tail soft Plastic Colour New Penny
Berkley Gulp Nemesis Prawn Paddle Tail soft Plastic Colour New Penny
Berkley Gulp Nemesis Prawn Paddle Tail soft Plastic
$12.00 $13.00
Berkley Powerbait Natural Scent Glitter Trout Bait
$13.00
Sale
Berkley Bream Jersey Fishing Shirt
Berkley Bream Jersey
$42.00 $64.00
Berkley Nitro Bream Pro Assortment Pack Jig Heads
Berkley Nitro Bream Pro Assortment Pack Jig Heads
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Berkley Pro-Tech Vibe 60 Lure
Berkley Pro-Tech Vibe 60 Lure
Berkley Pro-Tech Vibe 60 Lure
$21.00
Berkley Skid Jigs
$16.00
Berkley Gulp Alive Orange Floating Salmon Eggs
Berkley Gulp Alive Orange Floating Salmon Eggs
$14.00
Berkley Powerbait 6" Swim Shad Soft Plastics Pearl Red Eye
Berkley Powerbait 6" Swim Shad Soft Plastics Pearl Red Eye
Berkley Powerbait 6" Swim Shad Soft Plastics
$11.00
Sale
Berkley Gulp Peeler Crab 2" Soft Plastics
$12.00 $13.00
Berkley Pro-Tech Billy Cruise 180SS Swim Bait Lure Chart Ayu
Berkley Pro-Tech Billy Cruise 180SS Swim Bait Lure Chart Ayu
Berkley Pro-Tech Billy Cruise 180SS Swim Bait Lure
$48.00
Sale
Berkley Powerbait 3" Power Shrimp Soft Plastics Green Pumpkin
Berkley Powerbait 3" Power Shrimp Soft Plastics Green Pumpkin
Berkley Powerbait 3" Power Shrimp Soft Plastics
$6.00 $11.00
Berkley Gulp Pogy Soft Plastics Smelt
Berkley Gulp Pogy Soft Plastics Smelt
Berkley Gulp Pogy Soft Plastics
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Berkley Gulp Shrimp 3" Soft Plastics New Penny
Berkley Gulp Shrimp 3" Soft Plastics New Penny
Berkley Gulp Shrimp 3" Soft Plastics
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Berkley Gulp Turbo Shrimp 5" Soft Plastics Nuclear Chicken
Berkley Gulp Turbo Shrimp 5" Soft Plastics Nuclear Chicken
Berkley Gulp Turbo Shrimp 5" Soft Plastics
$12.00 $13.00
Berkley Horizontal 6 Rod Rack
Berkley Horizontal 6 Rod Rack
$25.00
Berkley Gulp! Slime
Berkley Gulp! Slime
$27.00
Sale
Berkley Gulp Nemesis Prawn Curl Tail Soft Plastics Colour New Penny
Berkley Gulp Nemesis Prawn Curl Tail Soft Plastics Colour New Penny
Berkley Gulp Nemesis Prawn Curl Tail Soft Plastics
$12.00 $13.00
Berkley Gulp Sandworm Nereis 2" Soft Plastics Bloody
Berkley Gulp Sandworm Nereis 2" Soft Plastics Bloody
Berkley Gulp Sandworm Nereis 2" Soft Plastics
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Berkley Powerbait Honeyball 120mm Lure Camo
Berkley Powerbait Honeyball 120mm Lure Camo
Berkley Powerbait Honeyball 120mm Lure
$17.00
Berkley Nitro Saltwater Pro Inshore Jig Heads
Berkley Nitro Saltwater Pro Inshore Jig Heads
Berkley Nitro Saltwater Pro Inshore Jig Heads
from $12.00
Berkley Horizontal 4 Rod Boat Rack
Berkley Horizontal 4 Rod Boat Rack
$25.00
Berkley Gulp Shaky Shad 4" Soft Plastics Punk Prawn
Berkley Gulp Shaky Shad 4" Soft Plastics
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Sale
Berkley Gulp Pulsecraw 3" Soft Plastics Camo
Berkley Gulp Pulsecraw 3" Soft Plastics Camo
Berkley Gulp Pulsecraw 3" Soft Plastics
$12.00 $13.00
Sale
Berkley Gulp Jigging Grub Soft Plastics Pumpkinseed
Berkley Gulp Jigging Grub Soft Plastics Pumpkinseed
Berkley Gulp Jigging Grub Soft Plastics
$12.00 $13.00
Berkley Powerbait Ripple Shad Soft Plastics Royale
Berkley Powerbait Ripple Shad Soft Plastics Royale
Berkley Powerbait Ripple Shad Soft Plastics
$11.00

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