Buy 4 Get 1 Free Soft Plastics Packet

Jackson Primal 165mm Swimbaits


Mix & match any 4 Jackson lures and get 1 FREE packet of Jackson Soft Plastics

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  • The Jackson Primal Swimbaits have been designed to mimic large baitfish, and they do a fantastic job of it! Their triple-jointed body allows for a very natural swimming style when retrieved slow or fast, which opens up the possibilities of use. The weight balance allows a slow natural fall, and an effective use at various depths of the water column.

    The hardware and componentry were chosen with durability and functionality in mind: custom Japanese Vanfook Hooks, strong metal inner wires and soft yet durable rubber fins accessorise these life-like Primal swimbaits.

    Check out the video above for some serious cod action on them!


    • Custom Japanese Vanfook Trebles
    • Strong metal inner body hinges
    • Soft, durable rubber fins & tail
    • Life-like colour range
    Model buoyancy Length Weight lure type hook size Price
    BG Sinking 164mm 50g Swimbaits 1 $38.00
    FRO Sinking 164mm 50g Swimbaits 1 $38.00
    TIG Sinking 164mm 50g Swimbaits 1 $38.00
    SSS Sinking 164mm 50g Swimbaits 1 $38.00
    SAY Sinking 164mm 50g Swimbaits 1 $38.00
    PER Sinking 164mm 50g Swimbaits 1 $38.00
    BK Sinking 164mm 50g Swimbaits 1 $38.00
  • Shipping Information

    Product pages will state whether the item is a standard item by having 'Standard Item' or 'Free Shipping' displayed below the add to cart button, a bulky item by displaying 'Bulky Item', or an in-store only item by displaying 'In-store Only Item, contact us for help'.

    Shipping Costs


    Standard Shipping

    Express Shipping

    Orders over $60 total

    FREE for standard items only

    $6 for standard items only

    Orders under $60 total

    $9.99 for standard items only

    $13.99 for standard items only

    Orders containing bulky items

    $19.99 flat rate

    Custom shipping cost required

    Orders containing oversized items

    Custom shipping cost required. Select one of the ‘In-store pickup’ shipping options at checkout and place the order, then we will contact you for a shipping cost shortly after. The minimum cost is $19.99 and sometimes that’s all it will cost you, other times it can be more expensive so we need to work out a happy medium. If the calculated shipping cost is too high and you’re not happy with it, we can fully refund your order instantly.

    Custom shipping cost required

    Orders containing in-store only items

    Contact Us if you're having trouble

    Contact Us if you're having trouble

    Store Pick Up



    NOTE: Sometimes we have to split your order and send multiple parcels, if this happens we will let you know and send through a tracking number for each parcel. When multiple parcels are sent we cannot guarantee that they will arrive at the same time.

    For all shipping details, click here.

    Handling Times

    Orders placed before 9:30am that contain standard items only will be sent the same day if all items are in stock.

    Orders containing bulky or oversized items are sent with a courier and picked up from our store one business day after we process them.

    For orders with missing items, we may be able to transfer them from our second store location which can take between 1-3 days. If this happens with your order, we will contact you asap to let you know of the delay.

    We do not send items on weekends or public holidays, an exception being the weeks leading up to Christmas. Thus, items ordered on Friday after 9:30am will be sent Monday.

    Delivery Times

    Standard shipping - 1-6 business days

    Express shipping - 1-4 business days

    Bulky/oversized item standard shipping - 2-10 business days

    NOTE: Delivery times may vary depending on your location, availability of items in your order, or during peak order periods.


    Available up to 3 days after receiving your order provided that all products are unused and they're still in their original condition and packaging.

    For change-of-mind returns:

    • All return costs are paid by the buyer
    • Original shipping costs are non-refundable

    See the full returns and refunds policy here.