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Jackson Bottom Magic Saltwater 55mm Lure

THE most versatile lure we've ever used!


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  • Why The Bottom Magic 55mm Is The One Lure For Every Fisho

    If you could only have ONE lure to catch as many fish as possible in as many different locations AND you didn't want to work too hard at it, our easy choice is the Bottom Magic 55mm Lure. Its small size, fast sink rate and unique action combine to make this lure an irresistible meal, and the best part is how easy they are to use. This little lure has caught a staggering number of species right around the country, everything from trout down south to barra up north and almost everything else in between, it's brilliant to say the least. You can get a 55mm Bottom Magic in any of the three models, but the best all-rounders and most versatile models are the original ones or the newer saltwater ones, their heavier weight is better for a wider range of conditions.

    The Jackson Bottom Magic Saltwater Lure is a unique bibless sinking minnow that hops along the bottom like a small bottom-feeding fish. Its reputation quickly rose to one of the best and easiest lures to use on the market due to its incredible fish-catching ability and the range of species it's caught. The Saltwater model was designed specifically for the Australian market, with bigger sizes (65mm and 75mm) added to the lineup to suit a wider range of fishing environments. The saltwater version comes pre-rigged with two double hooks so it's not essential to change the hooks if you don't want to (we still do - see below - but that's personal preference). They also have a different colour range to the standard Jackson Bottom Magic Lures to better suit Australian conditions and environments.


    • Bibless sinking minnow
    • Sits on an angle on the bottom like a bottom-feeding fish
    • Long casting due to its shape and size
    • Extremely easy to use
    • Catches a huge amount of different fish species
    • 55mm | 5.3g

    The 55mm lures are fished exactly like the standard Bottom Magic 55mm Lure linked above, nothing has changed with these other than the hooks and the colours. So light estuary environments like fishing the flats, casting into structure, and drop-offs are perfect for these lures.

    The 65mm Bottom Magic Lures don't change much compared to the other two sizes other than their weight and length. They can be used effectively in many estuary conditions, but are also better for deeper waters, faster-moving currents, and casting into beach gutters or off the rocks. They're also great for use out of the boat or kayak on shallow reefs and rocky outcrops.

    The bigger 75mm Bottom Magic lures were designed for much deeper waters and although they're not much longer, they are significantly heavier so they sink much faster than the other two smaller sizes. These are more suited to offshore reefs with a bit of current, deeper inshore estuaries and rivers, and casting off the beach and rocks. They do work exactly the same as the smaller models though so there's no need to change up your technique when using them.

    We've tried almost all combinations of hooks, but the best we've used and now use all the time is having a small assist hook on the rear hook point, and a small treble on the middle hook point. Shinto Pro Micro Assist Hooks in size 6 are the perfect fit for general estuary fishing for species such as bream and flathead. The beauty of these assist hooks is that once the fish is hooked on the assist there's very little chance of losing it because they can't lever the hook out due to the flexible assist chord, plus they add a bit of flare and attraction with their holographic tinsel and rubber strands. Shinto Pro 1X Strong Treble in size 12 are the perfect small treble for the middle hook point on the 55mm model, and they're incredibly sticky.

    How To Use The Bottom Magic Lures

    There are plenty of ways to work this lure depending on what you're chasing, but the most effective method and ironically the easiest has been this:

    1. Cast the lure out and let it sink to the bottom
    2. Wind in the slack line and give the lure 1 or 2 small twitches (making it 'hop' about anywhere up to 50cm off the ground)
    3. Slowly wind in the slack line
    4. Repeat the twitching every second or so. A slight pause here and there can help with the more timid biters

      This effectively makes the lure look like it's a small bottom-feeding fish that's hopping along the bottom, largely due to the angle they sit at. This technique has proven itself over and over, landing fish like nothing we've seen before, and it's SO EASY.

      When drifting in a boat or kayak we've also found that it can be easier again. By casting behind you (so you're drifting further from the lure as you move), you can do the same small twitch as above without having to reel in, because as you drift the line picks the slack up. A handy tip: keep your bail arm open for an extra long time after you've cast out so that the lure is well and truly away from where your kayak/boat is, it makes a noticeable difference.

      The Original Bottom Magic 55mm Lure

      The original model that was first to come over from Japan was initially designed for use in Japanese trout farms that don't allow barbs on hooks, hence the two barbless single hooks. The weighted chin on the Bottom Magic lure gives the minnow a unique action that replicates a small bottom-feeding fish, so a slow retrieve with small twitches here and there to make the lure hop along the bottom works wonders. These lures are great for throwing around just about anywhere in creeks, estuaries, along break walls, off the beach, around piers, near moored boats and basically any other structure. They're incredibly easy to use and have proven themselves many times over on a crazy amount of different fish species. With a range of light and dark colours, these lures can be used in all water and light conditions. We recommend upgrading the hooks on these for a much better fish landing rate, but it's not essential.

      Bottom Magic Light Tune Lures

      Released shortly after the standard Bottom Magics, the Bottom Magic Light Tune Lures are simply a lighter and slower sinking version of the standard 55mm lures. Built for shallow estuary environments like trout streams, creeks and flats fishing, they come equipped with barbless singles like the standard model and can be fished for the same sorts of species. Upgrading the hooks is again recommended but not essential.

      Model buoyancy Length Weight hook size Price
      PDZ Sinking 55mm 5.6g 2 x #8 Double Hooks $22.00
      GOL Sinking 55mm 5.6g 2 x #8 Double Hooks $22.00
      GDM Sinking 55mm 5.6g 2 x #8 Double Hooks $22.00
      BPT Sinking 55mm 5.6g 2 x #8 Double Hooks $22.00
      MGP Sinking 55mm 5.6g 2 x #8 Double Hooks $22.00
      YS Sinking 55mm 5.6g 2 x #8 Double Hooks $22.00
      NKP Sinking 55mm 5.6g 2 x #8 Double Hooks $22.00
      ALB Sinking 55mm 5.6g 2 x #8 Double Hooks $22.00
      KEB Sinking 55mm 5.6g 2 x #8 Double Hooks $22.00
    • Shipping Information

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      Shipping Costs


      Standard Shipping

      Express Shipping

      Orders over $60 total

      FREE for standard items only

      $6 for standard items only

      Orders under $60 total

      $9.99 for standard items only

      $13.99 for standard items only

      Orders containing bulky items

      $19.99 flat rate

      Custom shipping cost required

      Orders containing oversized items

      Custom shipping cost required. Select one of the ‘In-store pickup’ shipping options at checkout and place the order, then we will contact you for a shipping cost shortly after. The minimum cost is $19.99 and sometimes that’s all it will cost you, other times it can be more expensive so we need to work out a happy medium. If the calculated shipping cost is too high and you’re not happy with it, we can fully refund your order instantly.

      Custom shipping cost required

      Orders containing in-store only items

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      Store Pick Up



      NOTE: Sometimes we have to split your order and send multiple parcels, if this happens we will let you know and send through a tracking number for each parcel. When multiple parcels are sent we cannot guarantee that they will arrive at the same time.

      For all shipping details, click here.

      Handling Times

      Orders placed before 9:30am that contain standard items only will be sent the same day if all items are in stock.

      Orders containing bulky or oversized items are sent with a courier and picked up from our store one business day after we process them.

      For orders with missing items, we may be able to transfer them from our second store location which can take between 1-3 days. If this happens with your order, we will contact you asap to let you know of the delay.

      We do not send items on weekends or public holidays, an exception being the weeks leading up to Christmas. Thus, items ordered on Friday after 9:30am will be sent Monday.

      Delivery Times

      Standard shipping - 1-6 business days

      Express shipping - 1-4 business days

      Bulky/oversized item standard shipping - 2-10 business days

      NOTE: Delivery times may vary depending on your location, availability of items in your order, or during peak order periods.


      Available up to 3 days after receiving your order provided that all products are unused and they're still in their original condition and packaging.

      For change-of-mind returns:

      • All return costs are paid by the buyer
      • Original shipping costs are non-refundable

      See the full returns and refunds policy here.

    Customer Reviews

    Based on 1 review
    Andrew Langton
    Jackson bottom walker

    These lures are my go to for flathead fishing a few hops of the bottom and wow your on .Put yourself in the areas and tides and hold on