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Jackson Athlete 17SSV Lures


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  • The Jackson Athlete 17SSV with the Vortex Generator enables amazing casting distance. Long Minnows require a certain technique to cast well due to their length and not be aerodynamic and many longer minnows are difficult to cast long distance with stability. One of the biggest reasons for the casting difficulty is the shaking movement of the body through the air which generates extra air resistance, which reduces casting distance. The Athlete 17SSV has the vortex generator on its lip, which can mitigate air resistance and reduce body shake, giving the Athlete stability in the air and in turn longer casting distances consistently. The average casting distance has been tested completely and found that a lure with the vortex generator increases casting distance by over 10%.

    The Athlete also has a sharp darting action that is well known from the Athlete series and also a wobbling and rolling action with slower retrieves, allowing the angler to trigger reaction bites by jerking when required.

    Model buoyancy Length Weight lure type hook size Price
    CGY Sinking 170mm 30g Hard Body Lure #4 $33.00
    CON Sinking 170mm 30g Hard Body Lure #4 $33.00
    LSN Sinking 170mm 30g Hard Body Lure #4 $33.00
    LIW Sinking 170mm 30g Hard Body Lure #4 $33.00
  • Shipping Information

    Product pages will state whether the item is a standard item by having 'Standard Item' or 'Free Shipping' displayed below the add to cart button, a bulky item by displaying 'Bulky Item', or an in-store only item by displaying 'In-store Only Item, contact us for help'.

    Shipping Costs


    Standard Shipping

    Express Shipping

    Orders over $60 total

    FREE for standard items only

    $6 for standard items only

    Orders under $60 total

    $9.99 for standard items only

    $13.99 for standard items only

    Orders containing bulky items

    $19.99 flat rate

    Custom shipping cost required

    Orders containing oversized items

    Custom shipping cost required. Select one of the ‘In-store pickup’ shipping options at checkout and place the order, then we will contact you for a shipping cost shortly after. The minimum cost is $19.99 and sometimes that’s all it will cost you, other times it can be more expensive so we need to work out a happy medium. If the calculated shipping cost is too high and you’re not happy with it, we can fully refund your order instantly.

    Custom shipping cost required

    Orders containing in-store only items

    Contact Us if you're having trouble

    Contact Us if you're having trouble

    Store Pick Up



    NOTE: Sometimes we have to split your order and send multiple parcels, if this happens we will let you know and send through a tracking number for each parcel. When multiple parcels are sent we cannot guarantee that they will arrive at the same time.

    For all shipping details, click here.

    Handling Times

    Orders placed before 9:30am that contain standard items only will be sent the same day if all items are in stock.

    Orders containing bulky or oversized items are sent with a courier and picked up from our store one business day after we process them.

    For orders with missing items, we may be able to transfer them from our second store location which can take between 1-3 days. If this happens with your order, we will contact you asap to let you know of the delay.

    We do not send items on weekends or public holidays, an exception being the weeks leading up to Christmas. Thus, items ordered on Friday after 9:30am will be sent Monday.

    Delivery Times

    Standard shipping - 1-6 business days

    Express shipping - 1-4 business days

    Bulky/oversized item standard shipping - 2-10 business days

    NOTE: Delivery times may vary depending on your location, availability of items in your order, or during peak order periods.


    Available up to 3 days after receiving your order provided that all products are unused and they're still in their original condition and packaging.

    For change-of-mind returns:

    • All return costs are paid by the buyer
    • Original shipping costs are non-refundable

    See the full returns and refunds policy here.