Gift Cards Brands Services Blogs Contact Us

FAMILY OWNED & OPERATED

Login
0 Cart

All rods

Brands

Species

All reels

Brands

Reel accessories

Species

All combos

Species

All lures

Species

Brands

jackson bottom magic light tune lure catching a flathead

THE BEST/EASIEST/MOST VERSATILE LURE WE'VE USED
.

Over 25 different species have been caught with these lures in both fresh and saltwater all across the country, and the best part is just how easy they are to use! 3 Models to choose from.

Check Them Out

All line

Species

All terminal

Species

All accessories

Apparel

Tools & knives

Luggage & storage

Yeti

Masks, snorkels & fins

Spearguns & parts

Spearfishing wetsuits

Dive apparel

Dive accessories

Deep drop fishing

Game fishing

Shop By Species

FREE SHIPPING OVER $60. Excl. Bulky Items

AFTERPAY & ZIP AVAILABLE

SECURE ONLINE SHOPPING

PRICE MATCHING AVAILABLE

EASY RETURNS & EXCHANGES

Bream Lures

Ecogear Aqua Bream Prawn 50 AU02 Olive Prawn
Ecogear Aqua Bream Prawn 50 Soft Plastics
$15.00
Jackson Qu-On Flow Shad II Lures
$28.00
Jackson Ebi Panic Lure Col PDZ
Jackson Ebi Panic Lure Col PDZ
Jackson Ebi Panic Lures
$29.00
Sale
Berkley Shimma Shrimp Soft Vibe Blue Tail Shrimp
Berkley Shimma Shrimp Soft Vibe Blue Tail Shrimp
Berkley Shimma Shrimp Soft Vibe Lure
from $13.00 $19.00
ZMan GrubZ 2" Soft Plastics Bloodworm
ZMan GrubZ 2" Soft Plastics Bloodworm
ZMan GrubZ 2" Soft Plastics
$13.00
Sale
Squidgies Fish Soft Plastics Colour Rainbow Trout
Squidgies Fish Soft Plastics Colour Rainbow Trout
Squidgies Fish Soft Plastics
from $10.00 $13.00
Sale
Berkley Gulp Nemesis Soft Plastics Nuclear Chicken
Berkley Gulp Nemesis Soft Plastics Nuclear Chicken
Berkley Gulp Nemesis Soft Plastics
$13.00 $14.00
Crossfire Lure Colour Firehead
Crossfire Lure Colour Firehead
Crossfire Lures
from $29.00
Samaki Vibelicious Thumpertail Soft Vibes
from $23.00
Sale
ZMan Diezel MinnowZ 4" Soft Plastics Ayu
ZMan Diezel MinnowZ 4" Soft Plastics Ayu
ZMan Diezel MinnowZ 4" Soft Plastics
$13.00 $16.00
Sale
Squidgies Wriggler Soft Plastics Colour Bloodworm
Squidgies Wriggler Soft Plastics Colour Bloodworm
Squidgies Wriggler Soft Plastics
from $10.00 $12.00
Jackson Dart Magic Lure Colour CTB
Jackson Dart Magic Lure Colour CTB
Jackson Dart Magic Lures
$19.00
Sale
Berkley Gulp Turtleback Worm 4" Soft Plastics Banana Prawn
Berkley Gulp Turtleback Worm 4" Soft Plastics Banana Prawn
Berkley Gulp Turtleback Worm 4" Soft Plastics
$13.00 $14.00
Sale
Squidgies Slick Rig Soft Plastics Black Gold
Squidgies Slick Rig Soft Plastics Black Gold
Squidgies Slick Rig Soft Plastics
$10.00 $14.00
Sale
Berkley Powerbait Minnow Soft Plastics Colour Bloodworm with Scales
Berkley Powerbait Minnow Soft Plastics Colour Bloodworm with Scales
Berkley Powerbait Minnow Soft Plastics
$9.00 $12.00
Sale
Squidgies IFish Series Wriggler Soft Plastics Colour Red Bloodworm
Squidgies IFish Series Wriggler Soft Plastics Colour Red Bloodworm
Squidgies IFish Series Wriggler Soft Plastics 80mm
$7.00 $14.00
Berkley Pro-Tech Lure Front View
Berkley Pro-Tech Lure Front View
Berkley Pro-Tech Bender Lure
from $19.00
Jackson Trout Tune 45F Deep Lure Colour BO
Jackson Trout Tune 45F Deep Lure Colour BO
Jackson Trout Tune 45F Deep Lure
$26.00
Sale
Bassday Sugapen Lures
from $30.00 $33.00
Jackson Trout Tune F 55 Lure Colour AY
Jackson Trout Tune F 55 Lure Colour AY
Jackson Trout Tune F 55 Lure
from $24.00
Jackson Kurokawa Mushi 35mm Lures
$19.00
Megabass Baby Griffon Lures
Sold Out
Sale
Berkley Gulp Crabby 2" Soft Plastics Watermelon
Berkley Gulp Crabby 2" Soft Plastics Watermelon
Berkley Gulp Crabby 2" Soft Plastics
$13.00 $14.00
Sale
Berkley Gulp Jigging Shrimp Soft Plastics Peppered Prawn
Berkley Gulp Jigging Shrimp Soft Plastics Peppered Prawn
Berkley Gulp Jigging Shrimp Soft Plastics
$13.00 $14.00
Jackson Pygmy Heavy Sin Pen Lure Colour CGR
Jackson Pygmy Heavy Sin Pen Lure Colour CGR
Jackson Pygmy Heavy Sin Pen Lure
$17.00
ZMan Slim SwimZ 2.5" Soft Plastics Bloodworm
ZMan Slim SwimZ 2.5" Soft Plastics Bloodworm
ZMan Slim SwimZ 2.5" Soft Plastics
$13.00
Sale
ZMan Baby Goat 3" Soft Plastics
ZMan Baby Goat 3" Soft Plastics
ZMan Baby Goat 3" Soft Plastics
$15.00 $18.00
Sale
Berkley Gulp Swimming Mullet Soft Plastics Banana Prawn
Berkley Gulp Swimming Mullet Soft Plastics Banana Prawn
Berkley Gulp Swimming Mullet Soft Plastics
$13.00 $14.00
Sale
Squidgies Pro Range Prawn Wriggler Tail Soft Plastics
Squidgies Pro Range Prawn Wriggler Tail Soft Plastics
Squidgies Pro Range Prawn Wriggler Tail Soft Plastics
from $10.00 $15.00
Megabass Shading-X Lures
Megabass Shading-X Lures
Megabass Shading-X Lures
$30.00
Sale
Berkley Gulp Sandworm 6" Soft Plastics Natural
Berkley Gulp Sandworm 6" Soft Plastics Natural
Berkley Gulp Sandworm 6" Soft Plastics
$13.00 $14.00
Top Pick
Jackson Trout Tune HW 55 Lure Colour RY2
Jackson Trout Tune HW 55 Lure Colour RY2
Jackson Trout Tune HW 55 Lure
$26.00

Free shipping* Excl. Bulky Items.

Easy Returns

Price Matching

Secure Shopping

Search