Being family-owned means more than just a label—it means we genuinely care. Whether you're shopping online or in-store, you’ll get expert advice, top-notch service, and the right gear to make every fishing trip a success.
We're one of Australia's leading fishing stores, offering an extensive range of fishing tackle, including rods, reels, lures, lines, apparel, and one of the largest selections of soft plastics in the country. With two major stores in Wollongong and Taren Point, plus an online shop since 2011, getting the best fishing gear has never been easier. Beyond fishing, we also stock a huge range of spearfishing and snorkeling gear, from spearguns and wetsuits to dive torches and accessories.
We carry all the top brands—Shimano, Daiwa, Penn, Berkley, Jackson Lures, Rob Allen, Cressi, Salvimar, and many more. If you're shopping online, rest assured we go the extra mile to ensure you're happy with your purchase. Or better yet, drop by one of our stores and see for yourself!
Based off 750+ 5-star reviews!
Super fast
Daiwa 23 Seapower 1200 Deep Drop Combo With Line Works well nothing seems to much for it getting good deep sea fish very happy with the service and advice i received in buying the right combo .
beauty 😍, customer service was great too. blade shape took some getting used to to prevent “knocking”. will probably live these out for as many years as i can and i’ll likely end up with alchemy carbons
Very comfortable and good to wear at the beach and rivers edge when fishing
These are the 2nd pair of Adrenaline boots I’ve bought the 1st were the normal soles & these with the metal spikes & are great for any serious rockhoppers are good to wear and hold up well would highly recommended
Received this great combo in a timely manner.
Awesome customer service from Erin, can't wait to get out on the water and use it.
Great cases to protect your expensive vibes and keep them all in one place.
These guys are all over it when it comes to a good selection of reels
Make someone happy. Buy them a Rod & Reel
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